Project Type: Branding & Corporate Identities
Date: February 2019
Jo͞os is a Canadian juice company whose mission is to inspire young children and families to live and maintain a healthier lifestyle, starting with a more nutritious diet. The name Jo͞os originates from the phonetic spelling of "juice." It is simple to read and pronounce, just like their natural ingredients.
The logo reflects the company's fun and energetic vibe while maintaining a family-friendly appearance through clean lines, a bright colour palette, and rounded edges.