Project Type: Branding & Corporate Identities
Date: April 2019
For my branding and corporate identity class I "rebranded" a local bakery in Edmonton, AB. Although the real bakery does not use this identity, I thought it was really fun imagining how they could be branded.
Artistic Bake Shop (6820 - 104 St NW, Edmonton, AB) is a local German bakery founded in 1966. They pride themselves on creating consistent, high quality, fresh, homemade baked goods made from the finest ingredients from both the local and international marketplace. To this day, Artistic Bake Shop remains to be family owned and operated.
To highlight the authenticity of Artistic Bake Shop being one of the oldest bakeries in Edmonton, I wanted to use of organic textures warm, earthy colours to portray and inviting and rustic appeal. The wheat seeds illustrated allude to the bakery’s use of fresh, local ingredients. The selection of using the organic, handwritten typeface in combination with the serif typeface further serves to emphasize the approachable, humanistic connection Artistic Bake Shop attempts to make with the families they serve.

Initial Moodboard

Initial logo sketches
Initial logo sketches
Logo colour exploration
Logo colour exploration

More of my work:

Back to Top